Fight Your Inner Demons

Print,  Cartoon Illustration,  Postering,  Layout  Design
I developed a static campaign for D&AD’s New Blood programme, aimed at supporting emerging designers and recent graduates. This campaign centres around a hypothetical panel proposal for the D&AD’s New Blood Festival to tackle the often unspoken emotional and mental challenges faced by young creatives in the design industry.

The panel takes on a whimsical and cartoon-inspired approach, using illustrated characters to personify the four common “inner demons” of creative life. The visual identity is cartoonish, imperfect and intentionally unpolished, emphasizing that creativity doesn’t need to be flawless to be valuable.

22.04.2025

 








© 2025 - luca.marenghi.co.uk